Digital Transformation is NOT doing manual tasks digitally!
Top Indian Pharma executives agree that most companies today do the same manual tasks digitally with their current systems. When Digital hit the Indian Pharma market a decade ago, most companies did not have a clear understanding on how to take
What makes a doctor prescribe your brand?
Most doctors prefer limiting rep visits to once a month The holy grail of brand establishment in Indian pharma market lies in the ability of pharma companies in making doctors prefer their brand over hundreds of alternate brands. Indian pharma market
Why tracking your Field Sales Reps with GPS is counter productive?
Tracking field sales rep location is overwhelmingly seen as an invasion to their privacy and autonomy According to a research conducted by EY, one of top 20 pharma giants in India introduced Tablets (iPads or similar) with GPS tracking for their
Does online call reporting make you truly digital?
Since 2000, 52% of Fortune 500 companies have gone out of business. Do you know why? Digital disruption is to blame. Organizations that adapted to changing business environment survived the storm and others were swept away at a startling pace.