Your AI Copilot for Strategy
Move beyond dashboards. Have a conversation with your data. KrystalBall provides the insights and actions to keep you ahead.

Channels
- q3-strategy
- marketing
Direct Messages
- Sales Head
Planning, Reimagined.
Stop guessing. Start engaging. Trail's Smart Tour Plan isn't just a route—it's your daily strategy, built by AI. We center the plan around the HCP's brand experience and the rep's convenience, a stark contrast to the market's current approach.
KrystalBall AI analyzes multiple data streams in real-time to create the most effective plan, every single day.
KrystalBall AI
Optimized Daily Tour Plan
Your AI Copilot in Action
KrystalBall AI provides a full suite of intelligent tools to elevate your entire commercial strategy.
Personalized Talking Points
Equip reps with AI-generated key messages tailored to each HCP's profile and history.
Smart Tour Plan
AI automatically optimizes daily schedules to maximize coverage and minimize travel time.
Rep Efficiency Scoring
Gain data-driven insights into team performance to identify coaching opportunities.
Predictive Analysis
Proactively identify at-risk HCPs and uncover hidden prescribing potential.
Next Best Action
Guide reps with intelligent, real-time suggestions for the most effective next step.
Intelligent Content Delivery
Access clinical trials and research curated by KrystalBall, bolstering rep credibility and engagement with HCPs.
The Complete Picture of Your Commercial Operations
From high-level analytics to on-the-ground field activity, Trail brings all your data into a single, intelligent view.

Plans for every size.
From foundational tools to enterprise-grade AI, find the perfect fit for your team.
Essentials
Get Started. Grow Smarter.
- Tour Plan
- Call Reporting
- Samples Management
- Inputs Management
- Mobile App (iOS & Android)
- Offline Capabilities
- Compliance reports
- Real-time Dashboard
- Approval Workflows
- Leave Management (Basic)
Premium
Unlock More. Achieve Excellence.
- All Essentials features, plus:
- Tour Plans (STP,MTP & DTP)
- Master Data Management
- Deduplication
- Customer Segmentation
- Retail Chemist Prescription Audit (RCPA)
- Primary & Secondary Sales
- Focused Customers for Managers
- Campaign Management (Basic)
- Leave & Attendance Management (Advanced)
- Interactive Reports
Enterprise
Grow Limitlessly. Own Your Market.
- All Premium features, plus:
- Customer 360
- Order Management
- Campaign Management (Advanced)
- Field Coaching
- Online Survey
- MLR workflows
- Advanced KPIs
- API Integrations