The AI Engine for the
Future of Pharma

Go Beyond CRM. Get an AI-Powered Copilot for Commercial Excellence.

Your AI Copilot for Strategy

Move beyond dashboards. Have a conversation with your data. KrystalBall provides the insights and actions to keep you ahead.

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Channels

  • q3-strategy
  • marketing

Direct Messages

  • Sales Head

Planning, Reimagined.

Stop guessing. Start engaging. Trail's Smart Tour Plan isn't just a route—it's your daily strategy, built by AI. We center the plan around the HCP's brand experience and the rep's convenience, a stark contrast to the market's current approach.

KrystalBall AI analyzes multiple data streams in real-time to create the most effective plan, every single day.

HCP Preferences
RCPA Data
Churn Risk
DCR Metrics

KrystalBall AI

Optimized Daily Tour Plan

Your AI Copilot in Action

KrystalBall AI provides a full suite of intelligent tools to elevate your entire commercial strategy.

Personalized Talking Points

Equip reps with AI-generated key messages tailored to each HCP's profile and history.

Smart Tour Plan

AI automatically optimizes daily schedules to maximize coverage and minimize travel time.

Rep Efficiency Scoring

Gain data-driven insights into team performance to identify coaching opportunities.

Predictive Analysis

Proactively identify at-risk HCPs and uncover hidden prescribing potential.

Next Best Action

Guide reps with intelligent, real-time suggestions for the most effective next step.

Intelligent Content Delivery

Access clinical trials and research curated by KrystalBall, bolstering rep credibility and engagement with HCPs.

The Complete Picture of Your Commercial Operations

From high-level analytics to on-the-ground field activity, Trail brings all your data into a single, intelligent view.

Trail AI First Pharma CRM dashboard shown on a desktop monitor, tablet, and mobile phone

Plans for every size.

From foundational tools to enterprise-grade AI, find the perfect fit for your team.

Essentials

Get Started. Grow Smarter.

  • Tour Plan
  • Call Reporting
  • Samples Management
  • Inputs Management
  • Mobile App (iOS & Android)
  • Offline Capabilities
  • Compliance reports
  • Real-time Dashboard
  • Approval Workflows
  • Leave Management (Basic)
MOST POPULAR

Premium

Unlock More. Achieve Excellence.

  • All Essentials features, plus:
  • Tour Plans (STP,MTP & DTP)
  • Master Data Management
  • Deduplication
  • Customer Segmentation
  • Retail Chemist Prescription Audit (RCPA)
  • Primary & Secondary Sales
  • Focused Customers for Managers
  • Campaign Management (Basic)
  • Leave & Attendance Management (Advanced)
  • Interactive Reports

Enterprise

Grow Limitlessly. Own Your Market.

  • All Premium features, plus:
  • Customer 360
  • Order Management
  • Campaign Management (Advanced)
  • Field Coaching
  • Online Survey
  • MLR workflows
  • Advanced KPIs
  • API Integrations

Our most popular Add-ons

CLM with Advanced Analytics
CME & Event Management
Geo Tagging & Geofencing
Expense Management
Payroll & HR Management
Knowledge Management
HCP Engagement Portal

Ready to See the Future of Pharma CRM?

Take the next step in empowering your commercial teams with the intelligent advantage they need to win in a competitive market.